White roses symbolise purity, innocence, and fresh starts, making them a favourite for weddings and bridal bouquets. They signify reverence and remembrance, ideal for memorial services and tributes. Historically, white roses have been connected to purity in many cultures. In ancient Greece, they were linked to Hera, the goddess of marriage and family. In Christian tradition, white roses represent the Virgin Mary's purity. During the Victorian era, they became wedding essentials, with Queen Victoria carrying a bouquet of white roses in 1840, a tradition that endures to this day.